Are the Halal products you are buying and consuming really Halal?
How can you really be sure? We at VERITY propose a world standard for Certifying and tracking Halal products to alleviate any doubts that what you are buying is truly Halal Verity. The goal of our company is to heighten consumer awareness, hold business and brands accountable, and ensure that TRUTH MATTERS in regard to any marketing claim, such as Halal. There needs to be an international audit/verification system that collects and stores all product and verification information in a cloud repository to provide practitioners of Islam access to product information important to their faith. With Verity’s proprietary Verity supply chain verification system and utilization of blockchain technology, Verity’s galvanized an international recognition and demand for truth and transparency; hence the name Verity. Verity maintains a managed services provider (MSP) platform using the latest technologies such as Blockchain, IBM’s Watson Artificial Intelligence (AI), IBM’s Food Trust Program, and internet of things (IoT) devices.
A product’s chain of custody, or supply chain, is documented on Verity’s, IBM and Hyperledger Blockchain is accessible to any authorized user on the network. With this technology, practitioners of Islam can ensure the product they are purchasing has passed and rightfully obtained a Halal Certification. Additionally, consumers can learn exactly where every Verity Halal product can be purchased by using Verity’s Verity mobile app.
Verity International Ltd. is Tier-1 PLU | UPC Code Database Provider with the capabilities of providing a PLU (Product Lookup) and UPC (Universal Product Code) designation along with GPS (Global Positioning Service) to a specific brand, business, or product to start a chain of custody (CoC). CoC, in legal contexts, refers to the chronological documentation or paper trail that records the sequence of custody, control, transfer, analysis, and disposition of physical or electronic evidence. The wealth of information offered by Verity’s technology will provide genuine assurance that the products consumers are buying have met or exceeded the strict Islamic tenets required.
The Verity system and protocol answer the observations made by the World Halal Council in recognition and adherence to Halal restrictions:
“Are those who know equal to those who do not know?” (Az Zumar 9). We always would have to keep in mind
Quran’s comment. We must go on our way only with true knowledge. . وَأَنتُمُ ٱلۡأَعۡلَوۡنَ إِن كُنتُم
“O mankind! Eat of that which is lawful and wholesome in the earth.” (Bakara 2:168) For this reason, we have to
carry out our Halal certification just like a prayer. وَٱشۡكُرُواْ لَِّلهِ إِن ڪُنتُمۡ إِیَّاهُ
“… and be grateful to Allâh, if it is Him you worship.” ( al-Baqarah 2:172). We have to keep in mind: if we conduct
Halal certification as a business with the sole aim of making money, Allah might punish us instead of rewarding.
The Council continued:
- Halal certification should respect Mazhab opinions. Hanefi, Shafi, Hanbali, and Maliki are major
Mazhabs and they are a blessing to us, not a reason for division.
- For certification of international companies, we must push them to accept and follow Halal
requirements in all of their production plants worldwide, not in one particular place. Because,
otherwise, Muslims may be deceived by greedy companies.
Whenever consumers see the Halal Verity Seal on a product, they will fully recognize that the product they are looking at has undergone a rigorous verification process to ensure the quality and validity of the Halal marketing claim. Providing consumers with legitimacy and providing that peace of mind is the reason Verity and it's Halal Certification exists. Businesses that abide by the Halal Certification standards and remain compliant will be internationally recognized by consumers. Certification moves customers to their Halal Verity businesses and products.
Verity’s goal is to unify Halal standards worldwide by providing consumers with access to a mobile application
to give them the power to easily ensure truth and verification regarding the products they buy and consume.
To move forward, Verity is seeking partnerships with governmental agencies which will assist in directing all manufacturers, farmers, distributors and producers of Halal goods to be Certified by Verity and as such have their products listed and followed for practitioners of Islam worldwide.